What the Internet Has to Offer Business Online Marketing

The power of the internet is truly very wide and almost unreachable. If one is planning to venture out into Business Online Marketing one will find that the business he or she is handling can function very much efficiently. The businessman can send and receive messages online and as well as transact real time business without even having to go anywhere. All he or she has to do to accomplish a task is to sit down in front of his or her computer and with just a few clicks of the mouse and buttons he or she has already done a tremendous amount of work.

When you are talking about the scope of the internet, this may not only focus on one place along, rather it is a place wherein people from all over the globe is able to witness or to be the audience of all that is found in the internet. What makes the internet unique is that it has such a broad scope wherein instant responses as well as eliciting responses of various degrees make up for the uniqueness of the internet.

Business Online Marketing also includes those of transactions done via email and wireless media as well, in addition to management of digital customer data and electronic customer relationship management systems. Another great feature of Internet Marketingis that it webs together the creative and technical aspects of both marketing skills and the power of the internet, such as design, development, advertising and sales. Media has a lot of impact when it concerns Internet Marketingsince it also touches on the customer engagement cycle through search engine marketing, search engine optimization, banner ads in websites, e-mail marketing and web strategies.

In the year 2008 there is an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with Business Online Marketing websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

With the population of the whole world which reaches up to 6,845,609,960, internet users make up a total of 360,985,492. This indicates that for a Business Online Marketing thriving, that same business has a great chance of reaching more than 300,000,000 potential customers without even moving an inch from where they are.

Small Business Web Marketing – The No 1 Reason Your Site Is Not Making Any Money For Your Business

Is small business web marketing something you have thought about, but just never really got around to taking time to understand… you realise that you’re leaving a lot of money on the table by not marketing your website correctly… but you just don’t know how?

Well if you said yes, then don’t worry too much. Because you’re part of the thousands of other business owners who are also missing out on the millions of prospects, which are actively searching for the products or services you may provide.

Having cut my teeth in direct response marketing early on in the offline world, I know the importance of good advertising and marketing. But more importantly than anything is having a list of your leads, prospects and customers.

In the offline world, small business owners think I talk Chinese when I ask them how many people they have on their database. The first thing, and most profitable thing I do when helping a small business, is setting up a database to market to at very low cost.

In the online world, having a system to actively build a database is a must and a sin if not implemented.

Because there is automatic tools in place to measure the amount of visitors to your site, you can easily quantify the waste of visitors to your site without collecting any of their details or turning them into sales.

Sadly this happens in the offline world over and over… and even in the online world thousands of business owners have no system in place, which makes this happen for them.

But this article is supposed to be about small business web marketing. So why am I talking about building a database and not marketing strategies?

Well… fact is, without a marketing system such as this in place all your web marketing becomes worthless and you will not make any money marketing your website.

So you can implement all the web marketing strategies in the world… strategies such as: pay per click advertising, Facebook advertising, social media marketing, Search Engine Optimisation, video marketing, article marketing and all the rest…

But if you don’t have a way to capture all the traffic your site receives, your businesses website will probably never make a single measurable cent for your business.

So to overcome the No.1 reason which will make all your web site marketing fail you have to turn the priority of your website from trying to sell off the page to actively collecting leads.

Once you implement this, your whole business model will change. You will have a database you can market to at low cost (via email) and you will actually be able to measure the return on investment your website gives you.

The truth is, a pretty brochure site will probably make all your friends and family happy as it is nice to look at…. But having a direct response website which is designed to drive leads and prospects to you so you can turn them in to sales and increased profits will most likely make you and your bank account happy!

So the decision is up to you now… you can either take away the knowledge you now have about small business web marketing or you can ignore it, continue to spend money on your site and never see a return on investment.

Business Outsourcing in Credit Crunch Times

Proper focus is always cited as a key quality for successful businesses.  This means recognising what your business strengths really are, and then building on them so that they become meaningful and sustainable competitive strengths.   In today’s challenging market, focus has never been more important. 

In concentrating on what your business excels at – it may be selling services, implementing technical solutions, or producing a great product – you will inevitably know which areas of your business are not core strengths.  Many businesses find that, instead of increasing their headcount with specially skilled resources, outsourcing an

entire function can be a smart solution.  Businesses tend to consider outsourcing when the necessary skills are not readily available in-house, but outsourcing comes with many other advantages.  One key benefit is that outsourcing provides the exact expertise that a business needs, when it needs it most.  This gives much flexibility that would be more difficult to manage once you have invested in new employees and possibly training costs too.

Specialised business functions such as payroll, accounting, credit control, debt collections and even business finance, are often best handled by an experienced and expert provider who will ‘hit the ground running’ and can work very much as an extension to your own team.  Well tested systems and processes will already be in place with your outsourced provider, so that your business can benefit from an infrastructure that works, and is scalable as your business requirements change.  In fact, outsourcing is being viewed increasingly as a strategic tool for achieving your main business objectives.

Managing payroll, for example, is a largely process-driven function, so an outsourced payroll specialist will not only bring benefits of economies of scale but also savings on costly software, hardware, administration, recruitment and training.  Experts in their field, a good outsourced provider will be able to keep you up to date with relevant changes in legislation, taxation and VAT – invaluable assistance which has the potential to save you much time and keeps you focused on your core business activities.

Start-up businesses seeking to minimize overhead costs and control finances from day one can benefit hugely from the experience and expertise available through outsourced business services and finance providers.  Having immediate access to well operated services such as credit control or payroll could make the difference between a floundering and a flourishing new-start business.  New business owners and managers can then get on with the vital job of building their business and getting new sales flowing.

So what are the key success factors for engaging a provider of outsourced business services and finance?  Here are some points you should discuss with any provider you are considering…

- Value.  Aim to understand what value outsourcing will add to your business – in terms of cost efficiencies and impact on bottom line profit

- Track record.  Have they worked with an organization of a similar size and type before, and what are their credentials and specific areas of expertise?

- Fees.  What is included and what is excluded?

- People. Get to know the people involved as client-service provider partnerships should be truly collaborative

- Values. Be certain that your outsourced provider will behave in line with your own business values and service ethos, especially if they are dealing directly with your clients or suppliers

- Flexibility. Check that they have the capacity to grow in line with your own strategic growth plans

- Protection. Understand how your business data will be handled to ensure data security; are back-up systems and data recovery procedures in place?

- Support. Will they support your business in both good and bad times?

- What matters most. Recognize that ultimately success will depend on relationships rather than price.

In summary

The market today is highly competitive and continuously changing.  In order to thrive, businesses must look at ways of improving productivity and at the same time reduce costs.  Many business services and processes can make up precious time and resources, and successful businesses are increasingly outsourcing these functions. Outsourcing such activities can give you immediate access to more flexible, experienced and cost effective capabilities. Moreover, outsourcing is seen as a strategic management option rather than just a cost cutting operation as it can support businesses in achieving their business objectives through operational excellence.